ASAP identity

Automotive engineering
with heart and soul

Mobility has a special place in our hearts. So do our values. We’re human, authentic, proficient, refreshing and inspirational. We’re passionate about engineering – every day, in every project and for every customer.

Our Values

01

Human

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We work together in a spirit of appreciation, respect and openness. We see the people behind the tasks, behind each project, behind our business.

Authentic

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We mean what we say and never pretend to be something we’re not. We know what we can do – and we’re honest about what we can’t.

Proficient

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Each of us contributes our knowledge, expertise and experience. It’s vital to us that we never stand still. Instead, we’re driven by an unwavering desire to develop and learn from each other to become even better.

Refreshing

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We create space for fresh ideas, new ways of thinking and outstanding technical achievements. We strive to make an impact, moving away from well-trodden paths. Intelligent solutions for our customers and for the challenges of tomorrow.

Inspirational

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We want to inspire with our passion for the automobile and our values, we want to impress with our work. All in all, we strive to inspire and excite people – both our employees and our customers.

ASAP People

“The company’s identity is based on its values and standards of conduct, which we embrace and practice every day, both within the company and in our collaborations with our customers. I could feel the company’s values on my first day at ASAP in October 2014, which is a good few years ago now. A…